Have you ever posted on Instagram and noticed that some of your posts get higher engagement than others? This may be due to the Instagram algorithm, which determines how many views and likes your posts receive based on various factors. In this blog post, we will be decoding the algorithm behind Instagram views by iDigic to help you understand how it works and how you can increase views on your posts.
Post Content:
One of the main factors that determine Instagram views is the content you post. Instagram prioritizes highly engaging content, so it’s important to create posts that will catch your audience’s attention. One way to do this is by using high-quality images and videos that are visually appealing and interesting. Additionally, use captions that are engaging and add value to your content. This will help increase engagement and in turn, increase views on your post.
Posting time:
The timing of your post can also affect the number of views it receives. Instagram’s algorithm typically favors period when more people are active on the app, such as evenings and weekends. Posting at these times can help increase engagement and views on your posts.
Hashtags:
Hashtags are an essential tool for increasing visibility on Instagram and can help increase views on your post. When you use relevant hashtags, your content appears in searches for those terms, exposing it to more people. Use popular hashtags that align with your niche and target audience. Using too many hashtags can be seen as spammy, leading to reduced engagement and views.
Video content:
Videos tend to garner more views and higher engagement on Instagram, so it’s worth considering incorporating video into your content strategy. Ensure that your videos fit your brand and message and are visually appealing. Instagram’s algorithm seems to prioritize the total time users spend engaged with content, so longer videos may help increase views and engagement.
User engagement:
Engagement is key to increasing Instagram views and how the app’s algorithm prioritizes the posts. When users engage with your content, they are signaling to Instagram that your content is good, leading to more visibility. One effective way to increase engagement is to post interactive content such as polls and questions that encourage users to engage with your content.
Conclusion:
While the Instagram algorithm may seem like a mystery, understanding how it prioritizes content can help you increase views on your posts. By considering elements such as content, posting time, hashtags, video content, and user engagement, you can create a strategy that leads to more visibility, engagement, and views. By taking these factors into account and continuously analyzing insights, you can continue to improve and grow your Instagram presence.
